Feature Inc. (CEO Ji-Hoon Jang), a global SNS data analysis company, announced on the 20th that it has published the '2025 Influencer Marketing Success Case Report' containing the latest trends and key insights in domestic influencer marketing.
This report, based on real-life featuring client cases across various industries, including fashion, food, and electronics, was created to expand the scope of data utilization within your company's solutions and support efficient campaign planning. Specifically, it presents strategic, practical guidelines that focus on expanding traffic to your company's website and conversion beyond simple content exposure.
Featuring is providing 'Featuring', an all-in-one influencer marketing solution based on Asia's largest in-house social data engine 'Featuring AI', and 'Featuring Enterprise', a customized social data analysis platform, to approximately 16,000 companies.
As a representative achievement, featuring helped CJ CheilJedang identify micro-influencers with high advertising effectiveness for their budget. This enabled the company to reduce advertising content production costs using self-selected influencers and expand its advertising media budget, maximizing campaign performance. As a result, the company published an average of over 159 content items per month, generating over 33.84 million cumulative views.
In addition, there are cases where Featuring analyzed SNS activity and influence indicators to discover influencers who actively communicate with fans and supported the expansion of product sales on Kakao Shopping Live, and cases where views exceeded 10 million through collaboration with Uber Taxi, a global transportation platform, and a pet channel with excellent follower growth.
Jang Ji-hoon, CEO of Featuring, said, “This report was designed to allow major companies that have been leading marketing trends in each industry to share their campaign experiences and know-how accumulated over many years.” He added, “We will continue to strengthen our role as a business partner that supports tangible growth based on clear social analysis data.”
The report can be downloaded for free from the blog menu on the official featuring website.
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