Everytime operator Vinulabs announced on the 21st that it held the '2025 VINU AI Hackathon' for all product division executives and employees, including subsidiaries.
This hackathon was held as part of Soap Labs' efforts to promote work innovation and AI utilization culture by leveraging the generative AI officially introduced this year. Employees worked in teams to identify AI solutions applicable to key apps and web services, such as Everytime, CampusPick, University Encyclopedia, and EveryUniz, and to generate service innovation ideas.
The event, attended by 30 people from 10 teams, included a workshop supported by AWS Korea that explored Amazon's "Working Backwards" product development methodology and its generative AI platform, "Amazon Bedrock." "Working Backwards" is an approach that reverse-engines product functions and processes from the customer's perspective.
The judging process was based on factors such as AI tool usability, problem-solving skills, and completeness. The grand prize went to the team developing "Calbak," a group scheduling service that uses AI to support college students' schedule management. The Excellence Award went to a team proposing a communication platform that uses AI to train presentation, discussion, and questioning skills. Other AI-inspired ideas were presented across various fields, including college life, careers, and content creation.
Soap Labs plans to review ways to apply the winning entries and ideas from this hackathon to actual services.
Kim Han-i, CEO of Soap Labs, said, “It was a meaningful opportunity for our members to experience the process of defining and solving problems using AI tools, and to confirm the potential for work efficiency and service innovation.” He added, “We will continue to strengthen our in-house AI capabilities to provide users with a better service experience.”
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