Selvatico successfully completes 'Note Shanghai 2025' and begins full-scale entry into the East Asian market.

"Note Shanghai" is the only domestic brand to be invited for two consecutive years, expanding its network with overseas buyers.

Targeting the rapidly growing East Asian premium perfume market, the company begins to expand into China and Japan.

Selvatico, a French heritage-based fragrance brand developed by Bonjak (CEO Bae Hyeong-jin), announced on the 21st that it successfully completed its exhibition by unveiling new products at 'Notes Shanghai 2025', China's largest perfume industry exhibition.

Held from October 16th to 19th, Note Shanghai 2025 featured over 300 niche fragrance brands from over 20 countries and attracted approximately 15,000 international buyers and visitors. Selvatico was the only Korean brand to be invited for two consecutive years and actively engaged with international buyers.

In particular, Selvatico showcased an expanded lineup of new products, including natural perfumes, body mists, and perfumed hand & body creams, at this exhibition, strengthening its contact with local consumers while also discussing cooperative measures to expand its B2B network.

Also, on the 18th, CEO Bae Hyeong-jin appeared as a speaker at the Creative Bridges between Europe and Asia session, garnering attention from industry insiders by presenting on how to interpret world culture with a Korean sensibility.

The Chinese perfume market is expected to grow from 14.2 billion yuan (approximately 2.84 trillion won) in 2019 to 26.5 billion yuan (approximately 5.3 trillion won) in 2024, fueling a surge in demand for premium and niche fragrances. Selvatico plans to capitalize on this trend by expanding local retail and online distribution partnerships and strengthening its position in premium East Asian markets, including China and Japan.

Bae Hyeong-jin, CEO of Bonjak, said, “The Asian perfume market has great potential as demand for niche perfumes and premium categories is steadily increasing, especially among the MZ generation.” He added, “With this exhibition as an opportunity, we will begin to fully advance into East Asian markets, including China and Japan, and grow into a premium house loved on the global stage.”