Artrami (CEO Kim Hyun-tae), operator of the art-based D2C commerce brand "Ttunu," announced on the 22nd that it has successfully secured Series A funding. Musinsa Partners and Korea Credit Guarantee Fund participated in the round, with the investment amount undisclosed.
Tunu is a specialized art goods platform that produces and sells a variety of products, including home furnishings, fashion, and mobile accessories, utilizing the work of artists. Its slogan is "Art in Everyday Life." Artists can monetize everything from production and distribution to accounting and marketing without any capital investment, while consumers can express their individuality through uniquely designed products.
Artrami offers artist-centric commerce solutions that support artists from creation to sales, leveraging a commerce structure that combines a Print on Demand (POD) production system with a Direct to Consumer (D2C) distribution strategy. Its core features include its own fulfillment center, inventory minimization, and a sales strategy focused on performance marketing.
With this investment, Artrami plans to focus on increasing brand awareness and expanding its stock-keeping units (SKUs). It aims to collaborate with 250 artists and achieve annual sales of 12 billion won by 2026. The company plans to use the investment to further enhance its platform, including the recent expansion of its 300-square-meter fulfillment center and the development of automated artist onboarding technology. The company also plans to pursue global expansion, focusing on the Japanese and US markets.
A representative from Musinsa Partners said, “Atramy has a high growth potential as it has a commerce infrastructure that helps independent artists enter the market,” and added, “We expect this investment to create synergy in the expansion of Musinsa and 29CM’s lifestyle areas.”
Currently, Artrami collaborates with 158 domestic and international artists, operating over 8,000 SKUs and 25 product categories. Its primary customer base is women in their 30s and 40s, and the company is expanding its business beyond home furnishings and living to encompass a broader range of lifestyle products, including fashion, hobbies, and beauty. The domestic online home furnishing market is worth approximately KRW 540 billion, and its potential market size, including the overall lifestyle sector and overseas markets, is estimated at approximately KRW 27 trillion.
Kim Hyun-tae, CEO of Artrami, said, “Our goal is to distribute art products to the general public and provide meaningful experiences for both creators and consumers,” adding, “Through this investment, we will strengthen our technological prowess and brand influence to grow into a competitive art commerce platform in the global market.”
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