Nuldam establishes Singapore corporation, "Full-scale expansion into Southeast Asia"

JOINANDJOIN Co., Ltd., which operates the high-functionality, vegan food tech brand 'Nuldam', announced that it has completed the establishment of its Singapore corporation 'JOINANDJOIN SG PTE LTD' and is beginning to advance into the Southeast Asian market in earnest.

Join & Join explained that the establishment of this Singapore corporation will serve as a strategic bridgehead to accelerate growth in the Southeast Asian market, supported by key local partners and government programs.

The new entity was established as a joint venture (JV) with Singaporean venture studio Wilt Venture. This marks Wilt Venture's first JV and Join & Join's first overseas expansion. Wilt Venture's operational experience and strategy, combined with the value of the Neuldam brand, are expected to generate synergy.

Along with its incorporation, Join & Join opened its first "Nuldam Space" on Singapore's Orchard Road. This location is a cafe focused on vegan cuisine and a multi-cultural space incorporating the concept of "letters to the future." Visitors can write letters to themselves or friends, which will be delivered one year later, allowing them to experience the brand's philosophy through an emotional experience.

The store is located within "Scape," a sustainable youth development building operated by the Singapore government. Join & Join was invited to open a space as a leading Korean food tech company.

This launch was made possible at the invitation of Innovate360, a food startup incubator and affiliate of Cheng Yew Heng, a sugar company that has been in the business since 1947. Innovate360 visited Join & Join's Korean factory and stores to assess its growth potential and subsequently invested in the Singaporean subsidiary.

Additionally, Korea's impact accelerator 'MYSC' also participated as the first local impact investor in Singapore and jointly invested in Join & Join Singapore.

“We will rapidly grow in the Southeast Asian market by collaborating with key partners and government programs in Singapore,” said a Join & Join representative. “This entry will provide an opportunity to introduce the Nuldam brand and the value of sustainable food to local consumers.”