Snap Company (CEO Lee Min-soo), an e-commerce solutions company, announced on the 30th that it has secured a total of 21 billion won in investment. A total of eight institutions, including Stick Ventures, the Industrial Bank of Korea, Kyobo Securities, and Samsung Securities, participated in this round.
Snap Company offers customized solutions powered by AI technology and customer data, helping e-commerce businesses analyze and optimize their marketing and operational performance. Key services include message delivery automation, review management, data-driven analytics, a comprehensive marketing advertising dashboard, and advertising agency services.
SnapPush, its flagship service and automated messaging solution, boasts over 3,500 customers and maintains a top market share in domestic e-commerce CRM solution sales and a low customer churn rate. The company explained that its improved return on advertising spend (ROAS) and operational efficiency have contributed to securing investor trust.
Snap Company plans to use this investment to advance its business, including enhancing AI-based personalized marketing, deepening customer behavior data analysis, and expanding its lineup of new solutions. Furthermore, the company plans to begin preparing for an IPO, aiming to expand its domestic market share and expand into overseas markets.
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