AI specialist Vibe Company announced that it provided consumer insight data based on its Sometrend Data+ to HSAD's 'Brand Customized Agent'.
HSAD's 'Brand Tailored Agent' is an AI system that goes beyond general AI solutions and provides customized insights for each brand. It supports the entire process from brand strategy establishment to content planning by integrating and analyzing consumer responses and market data.
Vibe Company refined and provided consumer discourse data, including social media mentions, related keywords, and sentiment shifts, through Sometrend Data+. Based on this data, HSAD quantitatively identified key issues and public opinion trends for each brand, strengthening its system for analyzing changes in brand-specific markets.
“AI is transforming marketing as a whole, but the key still lies in consumer data,” said Kim Kyung-seo, CEO of Vibe Company. “Vibe Company is using AI data to help brands understand the language of the market and develop more sophisticated strategies.”
- See more related articles
You must be logged in to post a comment.