Skincare brand Hopin has signed an official distribution agreement with Gomi Corporation Vietnam, a leading K-beauty platform in Vietnam, marking its full-scale market entry. Through integrated online and offline marketing, the brand is believed to have secured a foothold in the Southeast Asian K-beauty market.
FineHance Co., Ltd., the parent company of skincare brand Hopun, announced on the 5th that it has signed an official distribution contract with Gomi Corporation Vietnam, the Vietnamese subsidiary of global commerce company Assemble Corporation.
Gomi Corporation Vietnam is Vietnam's largest K-beauty platform, operating its own marketplace, "Gomi Mall," along with the official Shopee store, TikTok Shop, and over 1,000 offline distribution channels. It boasts over 300,000 active users.
With this agreement, Hopen will leverage Gomi's infrastructure to pursue a comprehensive localization strategy spanning distribution, branding, digital marketing, and consumer experience management. Hopen plans to strengthen its presence in Vietnam through integrated online and offline marketing, real-time sales data analysis, and collaboration with local influencers.
Hopn's official launch in Vietnam includes five products: ▲Panthenol 15.5% Cream ▲Panthenol Solution Serum ▲Panthenol Mugwort Toner ▲Fade-Free Sunscreen ▲BHA Mildly Acidic Foam Cleanser. All formulas maximize moisturizing, soothing, and skin barrier strengthening, and are expected to meet the needs of Vietnamese consumers who prefer clean beauty.
“The collaboration with Gomi will be a turning point in Hopun’s global business expansion,” said Cho Se-won, CEO of FineHance Co., Ltd. “We will establish ourselves as a K-lifestyle skincare brand by creating an emotional connection with Vietnamese consumers.”
- See more related articles
You must be logged in to post a comment.