On the 6th , the Happiness Alliance (Secretariat: Happiness Narae Co., Ltd.) signed a Memorandum of Understanding (MOU) with Naju City at Naju City Hall to promote the "Happiness Aki Project." This agreement expands the number of local governments participating in the Happiness Aki Project to 144.
The "Happy Axe Project" is a social contribution project launched by the Happy Alliance in 2020 to address the problem of child hunger through public-private cooperation. It identifies children at risk of hunger who are in the blind spot of social welfare and establishes an integrated support system that provides meal assistance and follow-up care, thereby strengthening the nationwide social safety net.
Through this agreement, Naju City becomes the fourth local government in South Jeolla Province to partner with the program, following Gurye County, Hampyeong County, and Muan County. Naju City will provide a total of 14,000 "Happy Lunchbox" meals to 40 children at risk of hunger within the city. After the lunchbox program ends, these children will be transferred to the school meal support system for ongoing care.
The signing ceremony was attended by Naju Mayor Yoon Byeong-tae, Happy Narae Co., Ltd. CEO Cho Min-young, and Happy Lunchbox Social Cooperative Secretary-General Choi Jun. The three organizations pledged active cooperation to expand support for children at risk of hunger.
The project will be systematically managed based on a division of roles among local governments, businesses, and social enterprises. Naju City will be responsible for identifying and managing children, Happy Alliance member companies will contribute to the lunchbox support budget, and the Happy Lunchbox Social Cooperative will be responsible for manufacturing and delivering the lunchboxes. Happy Alliance will oversee the entire operation, coordinating collaboration among partners and maximizing project effectiveness.
“It is very meaningful that support for children at risk of starvation is expanding in the Jeonnam region,” said Jo Min-young, head of the Happy Alliance Secretariat (Happy Narae Co., Ltd.). “Happy Alliance will continue to carry out social contribution activities nationwide in cooperation with local communities to support the healthy growth of children.”
- See more related articles
You must be logged in to post a comment.