Buzzville and Chijijik launch "Cheese Farm," opening a "rewards ecosystem" where fandoms are rewarded.

– Building a circular reward ecosystem where viewer participation in missions leads to rewards and sponsorships.

Buzzville's advertising mission-based reward technology enhances fandom-based engagement experiences.

AI full-funnel marketing platform Buzzville (CEO Gwanwoo Lee) announced on the 7th that it has partnered with Naver's real-time streaming platform 'Cheesejijik' and launched a new service called 'Cheese Farm' that allows users to accumulate rewards by participating in advertising missions.

Through this partnership, the newly established "Cheese Farm" within the Chijijik app is a rewards hub where users can accumulate rewards (Cheese) by completing ad missions and quests. Rewards can be earned simply through everyday activities like watching ads, participating in quizzes, and sharing content. These accumulated Cheese can then be used to support streamers by watching their broadcasts. This creates a cyclical structure where "participation" leads to "support."

This collaboration is a prime example of Buzzvil's reward technology combining with Chijijik's fandom community culture, and is significant in that it has evolved beyond a simple advertising reward model into a "platform where relationships are strengthened through participation."

Buzzvil, a global rewards marketing specialist, operates rewards advertising solutions across diverse industries, including finance, commerce, and telecommunications. It has executed campaigns for over 20,000 advertisers. This partnership with Chijijik is expected to provide advertisers with an engaging campaign channel, users with a new rewards experience, and creators with a sustainable revenue structure.

Buzzville CEO Lee Gwan-woo said, “Chijijik is one of the platforms with the most active fan participation in Korea, and has a unique ecosystem where ‘viewing’ and ‘sponsorship’ are connected in real time.” He added, “With BuzzBenefits integrating into this structure, advertising will become a content experience, and rewards will act as a medium to strengthen fandom.”

Buzzville plans to gradually expand its interaction-based rewards program, including advertising mission-based campaigns and content engagement campaigns, on Cheese Farm. Furthermore, based on accumulated user behavior data, the company plans to enhance its personalized mission and recommendation-based reward structure, realizing a "personalized engagement experience."