Gomi Corporation Vietnam, a Vietnamese subsidiary of global commerce platform company Assemble Corporation, announced on the 8th that it will officially participate in the 'Mom & Baby Festival 2025 (Festival Mẹ Bầu & Em Bé 2025)' to be held at the An Hoi Ward Culture and Sports Service Center in Ho Chi Minh City on November 8th and 9th together with the Korean premium baby skincare brand 'Goongbe '.
The "Mom & Baby Festival" is Vietnam's largest exhibition specializing in maternity care and infant care, with approximately 200 brands and over 10,000 visitors expected to participate. As the local distribution partner for Gungjungbichaek, Gomi Corporation Vietnam plans to use this event to strengthen the brand's premium image and expand its reach with local consumers.
At this festival, Gomi Corporation Vietnam will showcase its recently launched "Nucare Hi Hi," along with its Gungjungbichaek line. Developed by Daesang Welllife's personalized nutrition brand, Nucare, "Nucare Hi Hi" is a healthy snack for children. Designed with the globally popular Pinkfong character, Baby Shark, in mind, "Nucare Hi Hi" comes in two flavors: chocolate and milk. These products provide balanced nutrition while also engaging children, earning positive responses from families with young children in Vietnam.
Gomi Corporation Vietnam previously signed a distribution and digital marketing contract with Daesang Welllife Vietnam Office for 'New Care Hi Hi' and is now in full swing with local marketing through various channels such as SNS, kids content platforms, and Mommy communities.
The company stated, “We will secure differentiated competitiveness in the Vietnamese infant nutrition market through a strategic partnership that combines premium K-nutrition and global IP.”
During the event, Gomi Corporation Vietnam will operate a joint booth with Gungjungbicheok and Newcare Hihi and will offer various experiential programs.
Gungjungbicheok will showcase its line of directly imported products and provide a space where visitors can experience the products firsthand. Newcare Hihi will encourage family participation with a tasting corner, Baby Shark photo zone, and giveaway events. Customers who purchase products during the event will also receive special discounts.
A Gomi Corporation official said, “This festival will be an opportunity for Vietnamese parents to experience firsthand the brand philosophy of Gungjungbichaek, premium Korean skincare technology, and the K-nutrition value of Newcare Hihi,” adding, “We will strengthen the position of K-brands in the Vietnamese baby and family market.”
Gomi Corporation Vietnam is developing new brand experiences and differentiated distribution strategies through close collaboration with the local market and consumer data-driven insights. Through this event, the company aims to widely promote the value of K-brands and build a sustainable commerce ecosystem across Asia, including in the Vietnamese market.
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