Hive Lab (CEO Seo Jong-hyeok), an artificial intelligence (AI) and digital transformation (DX) specialist company, announced on the 10th that it will begin full-scale development of an 'AI-based content creative automatic generation and brand guideline verification system' following its final selection for the NIPA 'GPU rental support' project.
The core of this system development is the development of a dual-structure AI system that simultaneously automates content creation and verification. The existing content creation process relies on rapid production of numerous deliverables to meet diverse platform requirements. However, this process relies largely on manual labor, resulting in excessive time and cost. Furthermore, errors can occur during the brand guideline review process.
Hive Lab combines generative AI and computer vision technologies to simultaneously learn image and text data, derive optimal combinations of text and visual elements, and automatically verify compliance with brand guidelines, such as logo positioning and color ratios. This will ensure the quality and consistency of produced content.
Securing high-performance computing infrastructure is essential for developing advanced AI systems. Hivlabs was recently selected for the National IT Industry Promotion Agency's (NIPA) 2025 "Strengthening AI Computing Resource Utilization (GPU Lease Support)" project, securing access to four NVIDIA H100 GPUs for eight months. This will allow the company to rapidly enhance the performance of generative models using a parallel learning architecture and conduct field trials in parallel.
After development is complete, the AI system will be converted to SaaS (Software as a Service), making it available to various stakeholders, including advertisers, agencies, and publishers, in a cloud environment. Furthermore, the model weights and training code will be open-sourced through GitHub and Hugging Face, and international performance validation will be pursued through registration on the Papers with Code leaderboard.
Hive Lab CEO Seo Jong-hyeok stated, “This project selection is a recognition of Hive Lab’s AI technology and industrial applicability,” and added, “This innovative solution, which simultaneously realizes efficiency in content production and brand protection, will enhance the competitiveness of related domestic industries.”
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