AI solves promotional barriers for startups and small businesses, from planning to writing and multilingual translation.
– Innovating the entire PR process with 'Pulitzer AI,' an all-in-one PR solution, from press release creation to distribution and reporter matching.
– Under the philosophy of 'AI for Storytelling', we are leading the global popularization of K-stories beyond K-content.
“ Every story deserves to be respected and shared”… From J&J marketer to AI PR innovator
StarSeed CEO Son Bo-mi graduated from Seoul National University with a degree in Business Administration and began her marketing career at global pharmaceutical companies such as Johnson & Johnson, MSD, and Pfizer. She has since honed her expertise in brand strategy and marketing communications. She founded and grew the cultural and arts marketing company "Project AA," which she later sold. She then led the growth of fintech startups Finda and QARAsoft, where she led their growth.
CEO Son, who has achieved diverse success throughout her career, has been selected as one of the "100 Global Women Fintech Leaders" for three consecutive years. She stated, "A common challenge I've experienced while working at global startups is that even when you create a great service, the process of getting it out there is incredibly difficult." She added, "Startups and SMEs, in particular, lack specialized PR personnel and networks, leading to a recurring reality where 'even if you have a great story, you can't share it with the world.'"
CEO Son, believing that AI could bridge this gap, founded StarSeed in 2022 with the goal of "creating PR innovation that transcends the limitations of storytelling with AI." He then dedicated the next two years to developing AI to assist with writing. In April of last year, he launched "Pulitzer AI," an AI PR service that writes press releases in multiple languages. StarSeed's fundamental value lies in its "AI for Storytelling" philosophy: effectively discovering and communicating a company's story to the world through AI.
' Pulitzer AI': AI provides one-stop service for PR articles, from planning to writing and multilingual translation.
Pulitzer AI is an AI agent platform that automates the entire PR process, from press release writing and distribution to reporter matching and news monitoring. Combining over seven LLMs (Large Language Models), including ChatGPT and Claude, the engine allows users to create professional-quality press releases and distribute them to reporters worldwide in just 10 seconds.
“Pulitzer AI was launched to break the stereotype that ‘you need a network to promote,’” said CEO Son Bo-mi. “Now, anyone can write and distribute articles on their own, regardless of company size, budget, or connections.”
In fact, Pulitzer AI has grown rapidly since its launch, accumulating over 2,600 cumulative subscribers and generating over 12,000 press releases.
“Now, public relations is no longer the exclusive domain of a select few companies, but must become a fundamental tool for everyone to share their stories with the world,” explained CEO Son.
Proving Trust in AI Through Technology
From its inception, StarSeed faced skepticism, asking, "Can AI really write articles like a journalist?" CEO Son chose to address this issue with technology. StarSeed applied for and registered three patents related to this technology.
CEO Son emphasized, "We've developed technology that goes beyond simply generating sentences with AI. It designs article structures and adjusts writing style to match the user's input intent." He continued, "Ultimately, the biggest challenge we overcame was 'building trust in AI.' These two pillars—technical perfection and user-centered design—are the core of what made StarSeed what it is today."
Furthermore, StarSeed has repeatedly conducted UX tests and real-world user interviews as it has evolved from Pulitzer AI 1.0 to 3.0. As a result, not only public relations professionals but also reporters and public institution officials have praised it, stating, "Even those unfamiliar with AI can easily use it."
Overcoming Language Barriers with AI —A Journey to the Global Market
In 2025, StarSeed achieved final selection for the Ministry of SMEs and Startups' TIPS R&D General Track through the Pulitzer AI 3.0 upgrade. Now, their sights are set on the global market.
“PR is an industry where language and cultural barriers exist, but it is also an area where AI can be most effective,” said CEO Son. “StarSeed’s goal and Pulitzer AI’s raison d’être are to use AI to break down language barriers in PR and create a platform where anyone around the world can share their stories with the world.”
Pulitzer AI currently supports automatic press release generation and translation in seven languages, including Korean, English, Japanese, Chinese, and French. The English version of the platform is also being enhanced, and local partnerships are being expanded, focusing on North America and Southeast Asia. Furthermore, StarSeed is continuously introducing features to help global clients manage their content, including owned media management, a multi-channel SNS content conversion module, wiki-based branding archive creation, and an "AI prompt generator."
“Growing a brand seed into a star with AI”, a successful partner for all companies.
At the end of the interview, CEO Son said this.
“StarSeed is about breaking down PR barriers with AI and accompanying global brands on their growth journey from seed to star,” he said. “Moreover, in the mid- to long-term, we aim to present the standard for ‘AI for Storytelling’ in the global PR market and contribute to leading the global popularization of all K-technologies and K-stories beyond K-content.”
CEO Son stated, "We're a startup just getting started. However, we're growing rapidly based on our belief that 'everyone has a story' and our mission to 'share that story with the world through AI.' Going forward, we plan to evolve into a professional writing platform that empowers individuals to realize their dreams and aspirations through writing."
It's exciting to see what innovations StarSeed's "Pulitzer AI" will bring to the PR industry by merging technology and humanism, and how it will effectively connect the stories of companies not only in Korea but around the world.
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