i-Aurora, an online to offline (O2O) platform company based on entertainment technology, announced on the 13th that it has signed a strategic business agreement (MOU) with Ant International, a global digital payment and financial platform company.
This agreement was officially signed during the Singapore Fintech Festival (SFF), and the two companies plan to jointly build an innovative O2O platform that combines global cultural content and fintech technology and advance into the global market.
Under the agreement, Aurora will launch a global project, starting in Korea, centered around its brand, "STAN." STAN is a tech-culture platform that integrates offline performances, experiences, exhibitions, merchandise, and tourism content based on cultural intellectual property (IP) such as K-pop. It aims to create an online-to-offline (O2O) ecosystem where users can easily enjoy cultural content both online and offline.
Alipay+, Ant International's global payment gateway, is a network connecting e-wallets and digital banking apps worldwide. It supports payments from 17 e-wallets and banking apps at over 2 million merchants in South Korea. Building on Ant Group's technological infrastructure, Alipay+ will support the STAN platform's overseas expansion and global operations.
In addition, Ant International plans to share various platform resources with Aurora, including partner e-wallets, payment systems, mini programs, and the AI-based travel agent 'Alipay Plus Voyager', to promote technological integration and joint service development, and jointly carry out global marketing activities.
Aurora CEO Youngsoo Jang stated, "This agreement marks a significant turning point, bringing together Hallyu cultural content and the global payment ecosystem. Aurora's tech-culture capabilities and Ant International's global network have laid the foundation for expansion into Asia and the world." He added, "Going forward, we will build a new global experience platform that integrates culture, tourism, and payments."
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