PR Firm Badawahaneulchareum (CEO Wooram Lee), operated by PR content specialist Baha Co., Ltd., has signed a Memorandum of Understanding (MOU) with startup community Sasamo (a gathering of entrepreneurs) to strengthen startup PR capabilities. This agreement, a collaborative program that supports startups throughout their entire PR journey, from developing PR strategies to writing and distributing press releases, embodies the idea of contributing specialized PR expertise to the industry ecosystem.
According to the agreement, six startups in need of publicity will be selected from among 230 Sasamo member companies and will receive customized PR support. Participating companies include ▲AI-based HR solution 'IntoK Job' ▲On-device AI specialist 'Aid All' ▲Generative AI content creation solution 'Q-Tip' ▲Early childhood education content platform developer 'Woodpecker' ▲Digitalog IMP solution 'Digitallog Technologies' ▲Eco-friendly architecture solution 'Sera'.
This agreement is an extension of the "Industry-Giving PR Project," which Badawahaneul has been pursuing as part of its ESG and social contribution activities. The goal is to provide startups with specialized PR experience and foster media contacts through the PR firm's media network, thereby fostering the growth of promising companies. In particular, the agreement focuses on raising market awareness for technologically innovative startups by reflecting key industry trends such as artificial intelligence (AI), edutech, and eco-friendly architecture.
Lee Woo-ram, CEO of Sea and Sky, said, "For startups, PR is more about timing and message than cost. This agreement is an investment in the PR firm, contributing to future growth as a key player in the industry ecosystem." Bae Soo-jung, Creative Director of Infinique, added, "As a community where businesspeople support each other's growth, we hope this agreement will serve as an opportunity for startups to establish their first connection with the media."
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