Grip Company, which operates the commerce creator platform 'Grip', announced on the 14th that it will hold a viewer participation prediction event to commemorate the first broadcast of the ENA reality survival program 'Superseller: Incentive Game', in which it participated as the main sponsor.
"Superseller: Incentive Game," which premieres on ENA at 10:30 PM on the 14th, is a reality show where 40 contestants compete for product sales through live broadcasts. With the rapid growth of the live commerce market and the surge in influencer-type creators, "Superseller: Incentive Game" is attracting attention as a reality show that showcases the actual live commerce process.
As the main sponsor of the program, Grip will support the creators who appear on the show to broadcast in real time. Contestants will be selected based on their sales performance in each round, and the show will air every Friday at 10 p.m. after the first episode.
This event, designed to commemorate the first broadcast, allows viewers to participate directly within the Grip app. Viewers can predict the final winners and finalists for each round, with new polls released sequentially as the broadcast progresses. The ongoing poll to predict who will advance to Round 2 is open until the 28th.
The rewards are plentiful. Participants who correctly guess the winners of each round will be entered into a raffle to win prizes such as a Starbucks 10,000 won voucher (Round 2), an Olive Young 50,000 won voucher (Round 3), and a Shinsegae 100,000 won voucher (Round 4). Participants who correctly guess the final winning seller will be entered into a separate raffle to win an iPhone 17 Pro. Additionally, viewers will earn 100 points if at least one of their chosen sellers advances, and 500 points if all three sellers they voted for advance. Viewers can vote for up to three sellers per day. After voting, upload a proof shot to their Instagram story and tag the official account to be entered into a raffle to receive an additional 10,000 points.
A "First Purchase Event" is also being held for new users. After signing up for the Grip app, watch any live broadcast for at least 30 seconds to receive an immediately usable 5,000 won discount coupon. Customers who complete their first purchase will automatically earn 2,000 points. The discount coupon applies to purchases of 10,000 won or more, and points can be used for seven days after issuance.
Kim Hanna, CEO of Grip Company, said, “Participating in this broadcast sponsorship is one of Grip’s various attempts to expand the creator-centered commerce ecosystem,” and added, “Grip will continue to expand the commerce ecosystem and support the growth of creators, such as ‘Threeback,’ which recently recorded about 30,000 orders in its first live broadcast and quickly established itself as a ‘star creator.’ We will continue various activities, such as commission benefits and new creator education.”
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