AI native software company Appier announced that it successfully completed its participation in the international game exhibition 'G-STAR 2025' held at BEXCO in Busan from November 13th to 15th.
Appier has been visiting G-Star every year to understand the user acquisition and marketing needs of domestic and international game developers and publishers, and has been steadily strengthening its competitiveness in the game industry by applying AI technology based on this.
At this year's G-Star, Appier operated a B2B exhibition booth and presented an integrated marketing strategy encompassing performance, creative, and data analysis under the theme of "Achieving Real Growth through AI." On the 14th, it held a special session with game marketing experts, which attracted the attention of attendees. The session, titled "Level Up Your UA: Smarter Metrics, Powerful Creatives, and 'Real' Growth," was moderated by Lee Bo-hyeok, Appier Korea's Head of Ad Solution Sales, and was joined by Winnie Wen, Head of UA at Jam City, and Nam Seong-pil, CEO of AB180, to discuss global UA strategies and market trends.
During the exhibition, Appier showcased three AI agents within its Ad Cloud solution. The Coding Agent increases install conversion rates by creating playable ads and interactive videos based on gameplay experiences. The Director Agent leverages large-scale language models and generative AI to create marketing materials that reflect brand standards and regulations. Furthermore, the ROI Agent performs incrementality testing based on media mix modeling, analyzing causal relationships between ad formats and exposure surfaces, and supports campaign optimization.
Lee Bo-hyeok, Head of Ad Solutions Sales at Appier Korea, said, "G-STAR is a crucial platform for observing industry changes and technological trends. Leveraging our AI technology and marketing expertise, we will strengthen our support to help game companies achieve sustainable growth in both domestic and international markets."
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