AB180, an AI-based marketing technology company, announced on the 17th that it operated various networking programs, including a meetup lounge and networking dinner, at 'G-Star 2025' using its advertising performance measurement and analysis solution 'Airbridge'.
The Meetup Lounge, co-hosted by Airbridge and Moloco, took place at The Benti BEXCO branch from November 13th to 14th. The event offered free refreshments to game developers and shared practical know-how on global expansion strategies, improving marketing efficiency, and optimizing revenue.
On the 13th, Airbridge and Moloco marketing experts participated as speakers and held insight sessions covering key strategies that can be applied in practice, such as ▲Chinese game companies' global expansion trends ▲Cross-platform advertising strategies expanding beyond mobile to PC and CTV ▲KPI-based global marketing strategies ▲AI advertising monetization methods based on real-life cases.
Additionally, ABIL8Gong, in collaboration with Appier, hosted a networking dinner in Haeundae on the 13th, providing an opportunity for game industry professionals to share business experiences and discuss potential collaborations.
Namseongpil, CEO of Abilpalgong, said, “I hope that this program will help game industry professionals discover new growth opportunities,” and “I hope that the events and sessions organized by Airbridge will provide practical help to the participating companies in expanding their businesses.”
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