GiantStep, an AI and real-time content solutions company, announced that the Korean Pavilion at the 2025 Osaka Kansai Expo concluded its global campaign by attracting a total of 3.15 million visitors.
The media content produced by GiantStep for the Korea Pavilion was a key factor in attracting over 12% of all visitors. Word of mouth spread about the pavilion's media art as a key attraction at the Expo, and visitors continued to show interest, with long lines forming right up until the closing ceremony.
For this project, Giantstep focused on providing an immersive experience by combining traditional and modern Korean elements into a narrative realized through intuitive media art.
Industry insiders interpret these results as a sign that Giantstep has moved beyond simple video production to become a hyper-realistic content solutions company that optimizes viewing experiences in large-scale offline spaces. In particular, its expertise in creating and operating spaces for large audiences is expected to serve as a valuable reference for future expansion into B2G, B2B, and B2C.
A Giant Step representative stated that the record of 3.15 million visitors was a testament to the effectiveness of their technology and planning capabilities, and that they plan to continue to provide differentiated real-time content experiences to global visitors to strengthen their market competitiveness.
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