Sales continue to rise after the Seongsu branch opened. The flagship product, "Pillowdy," has sold over 100,000 units.
– Airtech-based product exhibition and seasonal new product unveiling⋯ Fleece hooded zip-up and Columbia collaboration jumper launch
– Implementing the brand philosophy with a breathing space concept⋯ Strengthening the brand experience through offline expansion
Coversummon (CVSM, CEO Jaeho Lee), which operates the lifestyle tech brand Keek, announced on the 21st that it has officially opened its second flagship store in Hannam-dong, Seoul, following Seongsu-dong.
Kik, which opened its first flagship store in Seongsu last August, has seen steady sales growth for its key products since its opening. Its signature product, the "Pillowdy," a combination neck pillow and hoodie, has surpassed 100,000 units in cumulative sales, demonstrating the brand's continued growth. With the Hannam store as its main hub, Kik plans to accelerate its offline expansion and further enhance its brand experience.
This Hannam store is characterized by its "breathing space" concept, incorporating Kik's slogan, "Tech That Breathes," throughout the space. The store showcases a variety of products based on Kik's proprietary "Air Tech" technology, including pillowies, neck cushions, balaclavas, and pet harnesses.
In particular, the second floor of the store features an 'Air Sofa' sculpture that changes shape depending on the injection and discharge of air, artistically expressing the principles of air tech technology and intuitively conveying the brand philosophy to visitors.
With this opening, Kik is introducing a new fleece hooded zip-up with enhanced warmth for the winter season and the 'Omni-Heat Pillow Jumper' in collaboration with the global outdoor brand 'COLUMBIA'.
Kik plans to expand its contact points with overseas customers by providing customized services for global customers, such as multilingual guidance and on-site promoter operation, tailored to the characteristics of Hannam-dong, a popular lifestyle destination for global travelers from China and Japan.
CoverSermon CEO Lee Jae-ho said, “The Hannam store is a space that fully embodies Kik’s identity and vision,” and added, “We will continue to expand our offline network, focusing on major commercial districts, to strengthen brand awareness and customer experience.”
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