WeBlock, a real estate RWA protocol, enters the global Web3 market by integrating institutional real estate assets on-chain.
WeBlock , a real estate-focused real asset (RWA) protocol, is entering the global Web3 market based on its decade of experience and expertise in enduring Korea's strictest institutional and digital finance regulations.
WeBlock is a platform founded by an 'operator-first' real estate team that aims to tokenize institutional-grade, income-generating core real estate and convert it into transparent, on-chain revenue.
Securing a "regulatory moat" forged amid Korea's stringent regulations.
WeBlock's core competitive advantage lies in its "regulatory moat," secured over the past decade as a licensed operator in the P2P, OIF (Online Investment-Linked Finance), and STO (Security Token Offering) regulatory environments of Korea's alternative digital finance market.
Founder and CEO Felix Lee is a licensed real estate appraiser and AI engineer with experience advising on institutional real estate transactions worth approximately 500 trillion won. The WeX Group team boasts a proven track record, including:
– Direct real estate investment of over 350 billion won
-Over 90 billion won in digital real estate products under management
– Achieved 0% principal loss rate on loan products for 10 years
Against this backdrop, WeBlock plans to focus on providing "verifiable real cash flow" rather than "promised APY" in line with the demands of the digital asset market.
First Seed Portfolio “Bluebell”: Focusing on Stability and Resilience
WeBlock chose Korean real estate as its initial asset class due to its risk profile. Compared to major Western markets, Korea's core real estate market had limited downside risk during the 2008-2009 Global Financial Crisis (GFC), demonstrating stable resilience thanks to strong domestic demand and conservative leverage regulations.
WeBlock's first on-chain portfolio, codenamed “Bluebell,” reflects this stability.
Asset Composition: Six roadside drive-thru commercial properties in Korea.
Tenant: Long-term leased exclusively to a globally renowned coffee franchise.
Contract stability: With an average remaining lease term (WALE) of over 13 years , it ensures stable rental income as a base for everyday consumption.
“Technology can be replicated, but our experience and statistics from 10 years of regulatory review and market stress testing cannot be replicated,” said CEO Lee Ji-soo. “The Bluebell portfolio is intentionally designed to provide the strong and predictable cash flow that the digital asset market desperately needs.”
A three-token structure and AI-based scaling for institutional investors.
WeBlock adopts a three-tokenomics structure at the protocol level, clearly separating real estate revenue rights (RBT), payment and settlement (USDR), and platform governance (WFT). This design ensures that the volatility of the governance token does not impact the stability of RBT, creating an environment suitable for institutional and conservative investors.
Additionally, WeBlock provides a self-custody wallet with OAuth2-based social login where private keys are encrypted and stored in a partitioned manner, allowing even general investors to easily access RWA investments.
The roadmap includes a plan to gradually expand into key markets, starting with Korea, followed by Japan and the United States, leveraging CEO Lee's AI-powered portfolio optimization engine.
Singapore's role as a bridgehead for Asian capital
WeBlock aims to serve as a bridge protocol connecting Singapore-based capital (such as family offices) with core real estate in Asia, leveraging Singapore as a hub for Asian digital asset and RWA innovation, combining the stability of Korean real estate and the risk management discipline of K-Finance with the transparency of Web3.
WeBlock is currently conducting a pre-seed round and is preparing to transition its first global coffee franchise long-term lease portfolio onto the blockchain. The launch schedule and asset onboarding plan will be announced soon through official channels.
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