Mathflat, an AI math problem bank solution operated by edtech startup Freewillin, has been selected for the '2025 East Asia Edtech 150' announced by global education market research firm Holon IQ for the third consecutive year. Holon IQ selects educational innovation companies in the East Asian region every year, and starting this year, it introduced an evaluation system based on the learning life cycle to comprehensively review financial soundness, team capabilities, market performance, product competitiveness, and momentum to select candidates.
Since its initial selection in 2023, Mathplatt has been included on the list for three consecutive years, recognizing its platform value based on its learning support capabilities across all grades (K-12). Its strengths lie in its technology and content infrastructure, which supports the entire process, from basic math to internal assessments, mock exams, competition preparation, and achievement management.
In 2025, Freewillin expanded its services, integrating technology and content, including the opening of the Naesin Hall, the KMM Math Competition, and the KMM High School Mock Exam. It also strengthened personalized learning capabilities utilizing learning data and established a management environment for the entire process, encompassing diagnosis, learning, assessment, and achievement for teachers and students.
Meanwhile, Freewillin was selected for the second consecutive year as one of the 'World's Best EdTech Companies in 2025' by Time Magazine in the US, and was also included in the 'Asia-Pacific 500 High-Growth Companies' announced by the Financial Times in the UK.
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