Mobility company Digit Mobility (CEO Lee Si-hyuk) announced that it has signed a Memorandum of Understanding (MOU) with the Leaders Council, a leading association of hospitals and clinics in Daegu, to foster mutually beneficial cooperation in the medical and health sectors. The signing ceremony took place at Digit Mobility's headquarters.
This agreement was established with the aim of providing practical medical benefits to Digit Mobility affiliated drivers and disseminating public health information to citizens through cooperation with local hospitals and clinics.
Digit Mobility is the Daegu/Gyeongbuk Kakao T Blue franchise headquarters, and operates its own brand, 'Secu T', and has built a 'running advertising platform' that combines taxi lifestyle touchpoints and urban outdoor digital signage (OOH).
With this collaboration, Digit Mobility expands its welfare reach beyond distribution and education to include healthcare, strengthening a win-win structure where both franchised drivers and local medical institutions benefit. The company has been steadily expanding its advertising and branding partnerships in the distribution and education sectors.
Lee Si-hyuk, CEO of Digit Mobility, said, “The welfare of our franchise drivers is the foundation for improving the quality of regional services,” and added, “Through cooperation with the Leaders Council, we will strengthen medical benefits and expand the delivery of public information, thereby solidifying the regional coexistence model.”
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