Emphasize data-driven stability and flexibility and agility to quickly adapt to rapidly changing markets.
– 2026 declared as the first year of global expansion
Global commerce company Boosters (CEO Choi Yoon-ho) announced on the 25th that it has unveiled a new corporate identity (CI) embodying the meaning of "The New Standard in Commerce." This marks a bold leap forward, with 2026 set as the first year of global expansion.
Boosters launched its brand business in October 2021 and successfully secured a large-scale Series A investment of 12 billion won in 2022, laying the foundation for a global commerce company. Since then, Boosters has cultivated a strong domestic and international fan base for its flagship luggage organizing brand, "Branden," and global skincare brand, "Eqqualberry," surpassing 250 billion won in cumulative sales in just four years, demonstrating rapid growth.
This rebranding began with Boosters' slogan, "The New Standard in Commerce," and embodied the aspiration of leading experts in each field to drive the brand's success. Boosters defined three core values: data-driven stability, flexibility to quickly adapt to market changes, and team agility that drives rapid growth. These values were reflected in the new CI, including the logo design.
The renewed logo features an intuitive and stable design that clearly communicates the company's philosophy. This design aims to create a clean, uncluttered feel that fits in any environment, allowing the Boosters brand to stand out. The accompanying graphic motif, inspired by the three keywords "leap, growth, and expansion," visualizes the company's commitment to creating a new wave in the global commerce market.
Boosters has also completely revamped its corporate website to align with its new CI. This overhaul emphasizes the stability of its proprietary system, built on over 3.4 billion commerce data points accumulated over the past four years, while also focusing on enhancing the brand experience (BX) that captures the unique character of Brandon and Equalberry. The website is available in both Korean and English, further enhancing global accessibility.
Boosters CEO Choi Yoon-ho said, “This rebranding is the beginning of a bold and ambitious challenge for Boosters, which has achieved rapid growth in a short period of time, with next year as the first year of global expansion.” He added, “We hope to receive a lot of interest from experts in each field who sympathize with Boosters’ vision to change the landscape of the commerce market.”
Meanwhile, Boosters is conducting a large-scale recruitment drive, focusing on the beauty sector, to swiftly execute its global expansion strategy. Recruitment spans global business areas such as marketing, sales, and design, as well as supply chain management and operations. Boosters' new CI and recruitment information can be found on its rebranded official website.
You must be logged in to post a comment.