Drap Co., Ltd. (CEO Lee Ju-wan), which operates an AI-based e-commerce content creation service, announced on the 26th that it has signed a business agreement (MOU) with Forest Group Korea Co., Ltd. (CEO Jo Jeong-hwan) to support the digital transformation of small business owners and producers.
This agreement aims to combine the capabilities of both companies to support small business owners and producers in developing online sales channels. Drap will provide training and technical support for content creation using generative AI services, while Forest Group Korea will identify training candidates and manage business operations based on its network of small business owners and producers.
Forest Group Korea operates a variety of distribution channels, including home shopping, e-commerce, and live commerce. It has also served as a member of the SME Distribution Center, the AT Korea Agro-Fisheries & Food Distribution Center, and an implementation agency for the Ministry of SMEs and Startups' Innovation Voucher program. It also collaborates with national agricultural cooperatives to develop sales channels for local agricultural and fishery products.
Drab operates various generative AI services, centered around its AI-based e-commerce content creation service, "DrabArt." DrabArt offers product photo background generation, AI model fit production, and video conversion, offering cost savings of over 90% compared to professional photography. Additionally, it operates the AI virtual fitting app "Viton" and the video production workflow service "Ailien." It is also currently developing an AI service for automatic detail page creation.
Through this agreement, the two companies plan to support small business owners in creating high-quality product images and marketing content using AI technology, contributing to reduced content production costs and increased sales. Furthermore, they will build a lasting partnership by sharing generative AI technology and content enhancement expertise.
Drap CEO Lee Ju-wan said, “The combination of Forest Group Korea’s network of small business owners and producers and Drap’s AI technology will enable practical support for digital transformation,” and added, “Through various services such as Drap Art, Vuitton, and AILIAN, we will support more small business owners to produce competitive content without professional filming or complex editing.”
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