– Automatically search for influencers that fit the brand’s image, even outside of business hours.
– After one-time setup, a continuous list of potential collaborators is extracted daily, up to 20 people per day.
Global SNS data analysis company Featuring (CEO Ji-Hoon Jang) announced on the 26th that it has launched the 'AI Free List Up' function, which automates the influencer search process, in its AI all-in-one influencer marketing solution of the same name, 'Featuring'.
AI-Free Listup is designed to reduce the time corporate and brand marketing professionals spend searching for influencers during the campaign planning stage. While common filters previously limited the ability to find collaboration partners that fit a specific concept, this feature enables a more sophisticated search for candidates based on natural language search and automates the influencer list-up process.
Listings are created by selecting similar accounts or entering keywords. For example, you can select sample influencer accounts that align with your brand's image or enter specific keywords like skincare or product reviews. AI will automatically determine suitability and make recommendations. After initial setup, you can secure up to 20 collaboration candidates per day.
Furthermore, practitioners can continuously monitor potential collaborators even outside of work hours, improving work efficiency. Furthermore, by checking whether a campaign is in progress and entering a reason for selection from the provided list, the recommendation algorithm is continuously refined, enabling more precise candidate selection.
Featuring the automation capabilities implemented so far, the feature will encompass the entire influencer marketing process, including influencer discovery, list management, sponsorship proposals, campaign execution, and performance report production. The feature will also introduce AI agents that can perform tasks on their own at the request of practitioners.
“We are devising various ways to innovate marketing work inefficiencies based on our own data engine, ‘Featuring AI,’” said Jang Ji-hoon, CEO of Featuring. “We will dedicate ourselves to developing Featuring AI agents that will provide practical support for customer business growth with our unique social data insights and AI-based automation technology.”
Meanwhile, Featuring is providing its all-in-one influencer marketing solution, "Featuring," and its customized social data analysis platform, "Featuring Enterprise," to over 15,000 companies based on its own data engine, "Featuring AI," which collects and analyzes 18 million domestic and international influencer channels and over 400 million social media contents in real time.
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