Digital advertising agency Wisebirds and its subsidiary Adefficiency achieved the most wins at the 2025 Google Agency Excellence Awards, winning three out of seven categories. Wisebirds won in the Global Growth category for its LG Electronics global campaign, recognizing its success in leveraging Google advertising solutions to support the advertiser's overseas market expansion and effectively communicate with regional audiences. The campaign also won in the Brand Strengthening category at the 2025 Google YouTube Works Awards.
Adefficiency was selected as a finalist in three categories: lead generation, app growth, and online sales. Its Naver Plus Store campaign won in the app growth category and its Bodyluv campaign in the online sales category. The company was highly recognized for supporting its clients' business growth by activating mobile apps and increasing online sales.
Building on their enhanced digital advertising operations capabilities, both companies are providing optimized marketing solutions to domestic and international advertisers, focusing on securing continued competitiveness in a rapidly changing advertising landscape. This award is recognized as a testament to both companies' industry-leading capabilities in digital performance marketing.
Wisebirds is strengthening its position in the digital advertising market by building partnerships with various platforms such as Meta, Google, TikTok, Naver, Kakao, X, and Toss, and is also focusing on expanding its performance marketing expertise together with Adefficiency.
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