– Integrated management from Channel Talk to KakaoTalk marketing message sending
Achieved approximately 7,130% return on ad spend (ROAS) using brand messaging, demonstrating the effectiveness of precisely targeted messaging.
Channel Corporation (CEO Siwon Choi) announced on the 27th that it has launched a KakaoTalk brand message (formerly Friend Talk) sending function in its all-in-one AI business messenger, Channel Talk.
This feature launch was implemented to expand brand marketing and customer touchpoints, in line with the characteristics of KakaoTalk's corporate messaging service, which was revamped in May. Previously, Channel Talk could only send "Consultation Talk" (for consultations) and "Notification Talk" (for informational messages). However, with this update, Channel Talk now offers integrated management of personalized advertising messages, including those based on KakaoTalk.
This allows brand marketers to easily send customized KakaoTalk messages tailored to promotional needs, such as product purchase incentives or birthday coupons, leveraging Channel Talk. Men's fashion brand YOUTH leveraged Channel Talk's potential customer targeting capabilities and KakaoTalk's brand messaging capabilities to launch a new product. As a result, they achieved a return on ad spend (ROAS) of approximately 7,130%.
Channel Talk's CRM marketing is a customer relationship management feature that enables granular targeting and personalized messaging. It analyzes diverse customer behavior data, including website visits, new member signups, shopping cart additions, and existing customers, to suggest efficient personalized marketing campaigns. To date, a cumulative 4.2 billion marketing messages have been sent through Channel Talk.
Choi Wan-seop, Chief Product Officer (CPO) of Channel Corporation, said, “In the past, single-channel customer communication was common, but now there is a shift toward a multi-message structure that utilizes various channels such as text messages, emails, and KakaoTalk messages.” He added, “We will continue to think about strategic CRM marketing methods that can achieve high efficiency at low cost, and dedicate ourselves to enhancing the functions that can make this possible.”
Meanwhile, Channel Talk published the "2025 CRM Marketing Success Story Report" to share industry-specific CRM marketing insights. The report details real-world campaign examples and practical know-how, covering areas such as e-commerce, which focuses on online payments, B2B, where securing customer contacts is crucial, and offline services, which rely on reservations. Anyone can download the report for free from the Channel Talk website.
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