Investment accelerator CNT Tech announced that it has invested in Antibes, the operator of the vegan and clean beauty brand HERSTELLER, through its 22nd investment fund. The investment amount was undisclosed.
Launched in 2020, when the vegan and sustainability trends were truly gaining traction, Hustler embraces the philosophy of "everyday wonder." Combining 100% vegan, cruelty-free, hypoallergenic formulas, sustainable packaging, and an emotional experience, Hustler has built a distinctive brand identity by pursuing high-sensitivity vegan beauty.
The product line consists of three lineups. Little Drops is a line of hypoallergenic, highly concentrated ampoules for sensitive skin, and its flagship product, the "Calming Days Ampoule," has sold a total of 80,000 units. Wonder Veggie is a superfood-based skincare line. The "Wonder Veggie Essence" has sold 50,000 units, ranked first in the W Concept category, and holds a design patent. The Nearby line consists of lifestyle products such as body and lip products, and the "Nearby Lip Balm" achieved first place in the Olive Young category with 320,000 units sold.
Hustler continues to grow by balancing technological, ethical, and emotional elements, including proprietary manufacturing methods and raw material development, non-irritating clinical trials, and eco-friendly packaging. Furthermore, it is expanding its business across both B2C and B2B, while achieving success in the global market.
Kim Bitna, CEO of Antibes, said, "We aim to create sustainable changes in everyday life through vegan beauty that satisfies all three dimensions: aesthetics, ethics, and functionality." Jeon Hwa-seong, CEO of CNT Tech, commented, "Housteller, with its clinically proven functionality and emotional brand experience, is a brand with great potential for global expansion."
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