Beauty and healthcare specialist Lifestyle Project Co., Ltd. (LSP, CEO Heesu Park) announced on the 3rd that it has signed a strategic business agreement (MOU) with global distribution company JOYONE INTERNATIONAL for cooperation as general distributors in the China, Hong Kong, and Macau markets.
This agreement aims to expand the brand across beauty, wellness, and health functional food categories and strengthen competitiveness in both markets. Lifestyle Project, a company that provides total life care solutions based on pharmacy technology and data, opened "Optima Wellness Museum Pharmacy (OWM Pharmacy)," Korea's first urban curated large-scale pharmacy, in Gangnam, Seoul, in September, offering a personalized brand experience.
Jowon International operates as the Chinese distributor for K-beauty brands and the Korean distributor for C-beauty brands, fostering brand exchange between Korea and China. Through this MOU, Lifestyle Project will be able to leverage Jowon International's online and offline sales channels in China to introduce its products, including 23YEARSOLD, MIP derma cosmetics, and OWM pharmacy health products, to the Chinese, Hong Kong, and Macau markets. This expansion is expected to expand sales channels, build a consumer network, and increase sales.
Furthermore, Joowon International has been able to strengthen its domestic distribution channel through OWM Pharmacy. The two companies view this agreement as a strategic partnership that goes beyond simple distribution cooperation and connects both countries' markets, and plan to gradually expand their cross-category product line in the future.
A Lifestyle Project representative stated, “The combination of beauty and wellness solutions and distribution networks has created new opportunities in both the Korean and Chinese markets. We will strengthen our global competitiveness by creating complementary synergies based on the expertise we have accumulated in each market.”
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