Martini IO (CEO Lee Seon-gyu), a data-driven full-funnel marketing specialist, won the Excellence in Digital Analytics award at 'The Ampy Awards 2025' hosted by global product analysis platform Amplitude on the 2nd.
The Amplitude Awards is a global award presented annually by Amplitude to recognize innovative data utilization cases from companies around the world, evaluating product analysis, data strategy, and customer experience innovation.
Despite being a three-year-old startup, Martini has been recognized for its global data analytics innovation. This award is the result of a joint project between Martini and Bucketstore, a sports fashion commerce platform. The project resulted in a complete transformation of the company's data analytics system, the establishment of a growth structure based on first-time purchase and retention (NSM), and the establishment of a data-driven decision-making culture.
The project resulted in a 54% improvement in purchase conversion rates, a reduction in the time required to make a first purchase, and a 92% reduction in reporting time. This demonstrates Martini's "customized marketing strategy based on accurate data analysis" is competitive in the global market.
“It is significant that our first purchase- and retention-centric growth system, built on Amplitude, has been recognized for its global competitiveness,” said Lee Seon-gyu, CEO of Martini. “We will continue to provide the best strategies to support our clients’ business growth on the global stage.”
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