The Seoul Economic Promotion Agency won the Minister of Trade, Industry and Energy Award at the 3rd Korea Public Brand Awards.

The Seoul Economic Promotion Agency (SBA, CEO Kim Hyun-woo) announced that it received the Minister of Trade, Industry and Energy Award at the 3rd Korea Public Brand Awards. With this award, the SBA officially recognizes its status and value as a public brand representing Seoul.

The Korea Public Brand Awards recognize outstanding public brands that have contributed to realizing social value, strengthening publicness, and enhancing the future value of regions and the nation. The awards aim to foster innovative brands and spread the results of public institutions and local governments.

At this year's awards ceremony, the SBA received high praise for its contribution to economic revitalization and innovation, which was tangible to Seoul citizens, startups, and businesses alike. The analysis suggests that the public institution's core role in expanding youth employment, fostering creative industries, and supporting the global expansion of businesses and startups led to its Minister's Award.

The SBA has been operating a variety of programs to provide citizens with tangible jobs and fair opportunities, while supporting sustainable growth and industrial competitiveness for businesses. These include hosting the global influencer exhibition "SEOULCON (SEOUL Contents Conference)," promoting business structure innovation based on industry trends in beauty and fashion, customized job programs for youth and vulnerable groups, supporting global marketing and investment, and building a startup ecosystem.

This award is recognized as a testament to the SBA's ongoing efforts to realize its vision of "Citizen-Pleasant Results, Trusted Partners for Businesses." The organization plans to continue its efforts to provide tangible jobs, support corporate growth, and foster innovative industries, all with the goal of strengthening Seoul's future industrial competitiveness.

Kim Hyun-woo, CEO of the Seoul Economic Promotion Agency, said, “This award is the result of pursuing innovation at the forefront of change and providing practical assistance to both citizens and businesses,” and added, “As a public brand institution representing Seoul, we will continue to fulfill our social responsibility and innovate.”

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