Martini IO Accelerates Growth Curve with Braze Reseller

Martini IO (CEO Lee Seon-gyu, hereinafter referred to as Martini), a data-driven full-funnel marketing specialist, has been selected as an official reseller of the global customer engagement platform Braze and is set to begin full-scale operations.

Braze Resellers are highly selective, as they serve as "professional consulting and technology partners" who intervene in the entire marketing process for their clients, rather than simply selling licenses. Therefore, only companies with proven track records of sustained growth over several years have been selected to continue their activities.

The fact that Martini, a three-year-old company, has been selected as an official reseller is highly unusual and signifies that its data-driven marketing execution capabilities have been proven in the market in a short period of time.

Launched in October 2022 as a subsidiary of venture studio Aimed (CEO Lim Hyeong-cheol), Martini is a specialized company comprised of experts in all areas of marketing, and has garnered attention from the industry even before its establishment.

As experts from each field work together, the company has established itself as an industry leader in a short period of time, achieving cumulative sales of 30 billion won in just 3 years since its establishment by collaborating with top companies in the IT, fashion, F&B, lifestyle, and gaming industries, including SSF, Lotte On, Dunamu, Today's House, My Real Trip, Air Premia, and Lotte Members, as a full-funnel solution that combines marketing, data, and technology.

In particular, Martini was selected as a Braze reseller in recognition of its core competitiveness, including its ability to design marketing strategies, plan campaigns, and operate operations, as well as its ability to teach customers how to use each solution appropriately to achieve optimal results through accurate data utilization even after the solution is introduced.

This combination of Martini's martech and data management expertise and Braze's superior platform technology across the entire CRM process is expected to support optimized business growth for each client.

CEO Lee Seon-gyu explained, “Martini has been directly reviewing various global solutions and has been quickly reflecting market trends such as AI and MaTech,” and added, “We expect to be able to provide an even more complete CRM service by collaborating with Braze, which has world-class technology.”