We offer growth solutions that combine online marketing and payment infrastructure, supporting tangible growth that leads to actual sales .
Both companies offer reduced PG fees to their clients and support for review and social media marketing, lowering the barrier to entry into the e-commerce market.
– Plans to strengthen customized marketing and PG service linkage strategies in the future, including joint promotions and branding campaigns.
Storelink (CEO Yong-eun Jeong), a data-driven marketing solutions company, announced on the 4th that it is working with Toss Payments to promote an 'O2O growth solution' for corporations and small business owners.
This collaboration aims to foster efficient growth for both companies' clients in a market where online and offline connectivity are becoming increasingly important. By designing a connection between StoreLink's online marketing and Toss Payments' payment infrastructure, the two companies aim to establish a growth structure that goes beyond convenient payment and advertising efficiency to drive actual sales.
The two companies operate a mutually beneficial program that combines payment gateway (PG) fee benefits with marketing support, delivering tangible benefits to each company's clients. StoreLink customers can enjoy various cost savings when signing up for a new Toss Payments payment gateway contract, including exemptions from sign-up and management fees, minimized insurance premiums, and shortened settlement cycles. Toss Payments customers can also access StoreLink's social media and review marketing, performance analysis-based consulting, and other essential services for early-stage e-commerce operations, at discounts or free of charge.
Through this collaboration, StoreLink has created an environment where brands newly adopting PG services can implement data-driven marketing while reducing initial costs. This will lower the barriers to entry for enterprises and small businesses into the e-commerce market and contribute to driving tangible sales growth.
Going forward, the two companies plan to strengthen their e-commerce customized marketing and PG service integration strategies based on Toss Payments' customer characteristics and industry data. They will also gradually implement joint promotions and branding campaigns to expand customer touchpoints.
Meanwhile, StoreLink provides marketing solutions based on massive shopping data from major domestic and international platforms, supporting sales growth for various companies and brands. Toss Payments is rapidly expanding its merchant base in the online payment market and supporting payment infrastructure across various industries.
Kim Kyung-jin, team leader at Toss Payments, said, “Through our collaboration with StoreLink, we have established a foundation where merchants can receive systematic support for e-commerce marketing at an efficient cost,” adding, “We will continue to develop related programs that can provide practical assistance to brands in running their businesses.”
“This collaboration is significant in that it provides companies and small business owners with a new growth solution that encompasses both online and offline channels at the optimal cost,” said Jeong Yong-eun, CEO of StoreLink. “By leveraging the strengths of Toss Payments and StoreLink, we will focus on helping brands secure better options and grow across their business and marketing.”
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