Global FAST (Free Ad-supported Streaming TV) channel operator K2NT (CEO Kim Jung-eun) announced on the 4th that it has officially launched the e-sports channel 'GameON' in the US market through LG Electronics' ad-supported free streaming service 'LG Channels'.
Launched nationwide in the US on November 24th (local time), the "GameON" channel offers 24-hour, free access to K-game content with a strong global fan base. LG Channel is one of the most widely used smart TV FAST services in the US, offering content across a wide range of genres through over 400 free streaming channels. Through this core service, K20 has established a bridgehead for directly delivering esports content to US viewers.
The core content of 'GameON' is Krafton's 'PUBG: BATTLEGROUNDS' e-sports league, and the finals of the PUBG Global Championship 2025, which began on November 28, 2025, are scheduled to be broadcast live from December 12 to December 14. In addition, the e-sports league at the Busan E-Sports Stadium will also be scheduled, which is expected to capture the attention of American viewers.
Prior to this US launch, K20 successfully launched "GameON" on LG channels in four countries, including Korea, Singapore, Australia, and New Zealand, in March. This US expansion is significant because it establishes a dedicated K-game content channel in the US, the largest global esports market. Beyond simple content delivery, K20 is targeting the FAST market by analyzing real-time viewership data in each country and implementing programming strategies optimized for local viewership patterns. With this launch, K20 plans to expand its service to the Middle East through the United Arab Emirates (UAE) LG channel.
K20 CEO Kim Jung-eun said, “We are excited to be able to intuitively deliver Korea’s globally popular esports content to American TV screens,” and added, “The GameON channel will be launched in the most popular sports category in the U.S. and provide a variety of content to viewers who love games and sports, actively targeting global Generation Z viewers.”
Meanwhile, K20, a company that provides K-content channels to the FAST platform, currently operates channels across various genres, including movies (MOVIEON), fashion and beauty (TRENDON), food (FOODON), and travel (TRAVELON), solidifying its position in the global market. According to global market research firm Statista, as of October last year, the number of FAST service users worldwide reached approximately 1 billion.
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