Gomi Corporation Vietnam, the Vietnamese subsidiary of Gomi Corporation, has relocated to a new headquarters in Go Vap District, Ho Chi Minh City, and officially launched "Gomi Live Center," a dedicated live commerce studio powered by TikTok and Shopee. This center is attracting attention as the first in the industry to introduce a 24/7 live commerce infrastructure.
Until now, Korean brands' live commerce in Vietnam has largely revolved around one-off, intermittent events. Gomi Corporation has changed this market practice through its Gomi Live Center, establishing a fixed operating system that enables real-time sales at any time. This allows brands to communicate with consumers reliably and without time constraints, significantly increasing sales efficiency.
Gomi Corporation Vietnam supports various brand partnerships based on its online and offline distribution network covering Vietnam as well as its fulfillment system that provides same-day delivery and nationwide two-day delivery in major areas of Ho Chi Minh City and Hanoi.
Furthermore, Gomi's IT solutions, "Gomi Center" and "Gomi Partner Center," provide an integrated approach to all processes required for live commerce operations, from product registration and inventory management to order processing and performance analysis. This systematically connects collaboration between brands, sellers, and influencers, serving as a core foundation for stable support throughout live commerce operations.
Dang Trung Huu, General Manager of Gomi Corporation Vietnam, said, “Gomi Corporation is a company that provides complete solutions that take charge of the entire commerce process from A to Z in the Vietnamese market. We are clearly different from general trading companies that focus on one-off transactions, and we have already proven our competitiveness by signing official authorization agreements with several major Korean brands.”
Gomi Corporation Vietnam explained that the launch of Gomi Live Center has laid the foundation for Korean brands to enter the Southeast Asian market more stably.
Furthermore, by providing specialized live commerce infrastructure, we expect to contribute to improving the quality of live commerce in the Vietnamese local market and establishing a structure where brands, sellers, and influencers can grow together.