Wello launches the "Wello Max-Day" campaign, offering a total of 100 million won in benefits.

Wello will provide additional benefits totaling 110 million won to participants in the Hometown Love Donation Program until the end of December.

 AI-based govtech company Wello (CEO Yurianna Kim) announced on the 8th that it will be launching the 'Wello Max-Day' campaign for the year-end season.

This campaign, which runs until the end of December, was planned to convey the purpose of the hometown love donation system for regional development and to encourage participation with family, friends, and lovers.

Wello will provide participants who donate 100,000 won on the platform during the promotional period with a 100,000 won tax deduction refund at the end of the year, a 30,000 won gift, and additional benefits totaling 110 million won.

First, Wellpoints will be awarded daily to the first 295 donors, based on their time slot. From 8:00 AM to 9:00 PM, 15 donors will receive 5,000 won every hour, and from 9:00 PM to 8:00 AM the next day, 10 donors will receive 10,000 won every hour. Wellpoints can be exchanged for coupons for various lifestyle services, including Naver Pay, Kakao Pay, and Baedal Minjok.

Additionally, a random draw event will be held where users can donate one of the daily changing local gifts to receive up to 100,000 Wellpoints. Furthermore, users who leave a photo review on the Wello platform after receiving their gift will receive an additional 1,000 Wellpoints. There will also be a friend referral event where users who sign up using an invitation link and participate in a donation will receive 2,000 Won in referral bonuses.

The Wello Max Day campaign can be found across various online and offline channels, including social media, building exteriors in office-dense areas like Yeouido and Gwanghwamun, subway stations, and bus shelters. The key message, "It's done, do it with Wello!", humorously conveys the message that Wello can handle everything from donations to tax deductions and gift giving, without difficulty or complexity.

Kim Yu-ri-anna, CEO of Wello, said, “I believe that the end of the year is a precious time to share our hearts with each other and add warmth to the local community,” and added, “I hope that more people will easily and enjoyably experience the public interest meaning of the Hometown Love Donation System through the Wello Max Day campaign.”

Meanwhile, Wello recently held the "Wello Local Festa 2025," Korea's first public-private partnership hometown love donation festival. The event drew over 1,000 visitors, bringing together donors, local government officials, and citizens who wanted to donate on-site. Ten local governments, including Gangneung in Gangwon Province, Yeongju in Gyeongbuk Province, Tongyeong in Gyeongnam Province, Nam-gu in Gwangju, Seo-gu in Gwangju, Jeollanam-do Provincial Office, Yeongam in Jeollanam-do Province, Imsil in Jeollabuk-do Province, Jeju Provincial Office, and Nonsan in Chungcheongnam-do Province, attracted attention by setting up booths offering local specialty gift items.