Handmade dessert artist Jeong In-dang selected for the award… Promoting the value of handmade products through works that capture food trends.
– 71 award-winning authors will receive plaques, souvenirs, special certification badges, and exhibitions of award-winning works.
Ideas (CEO Dong-Hwan Kim), Korea's largest handmade commerce platform, announced that it successfully concluded the 'Handmade Award 2025' held at the Plenty Convention in Gangnam, Seoul on the 5th.
The Handmade Awards, now in their ninth year, highlight outstanding and emerging artists from Ideas who have driven the development and popularization of the handicraft industry throughout the year, and encourage their creative work. The event, attended by approximately 300 artists and customers, featured an exhibition of handmade works, a business session, and an awards ceremony for outstanding artists.
Under the theme "What's Possible Because We're Together," the event shared the achievements of Ideas and artists this year. A panel discussion was held, where executives from the business, marketing, and development divisions introduced artist development support measures developed based on feedback from the field. CEO Kim Dong-hwan then took the stage to announce progress on key projects, including brand intellectual property (IP) collaborations and a business agreement with the National Heritage Administration to support the creative activities of intangible cultural heritage transmitters. He also unveiled plans for next year.
Ideas has collaborated with various brands, including Disney, Sanrio, Haitai Ice Cream, and Ottogi Ramen, providing new creative opportunities for craftspeople and presenting a cumulative 156 new works. Furthermore, Ideas' own d+ membership revenue has accumulated to KRW 1 billion to support the transmission of intangible cultural heritage and the development of the craft industry.
The Outstanding Writer Awards Ceremony saw 71 winners honored in 21 categories, including the Grand Prize, Excellence Award, Collaboration Excellence Award, and Star Writer Award. Winning writers will receive a plaque and souvenir, a special badge for service exposure, and access to an online exhibition of their winning works.
This year's Grand Prize winner was handcrafted dessert artist Jeong In-dang. Jeong In-dang quickly captured food trends spreading through social media and consistently presented creative works that reinterpreted them with her own unique sensibility. This earned her high marks in categories such as craftsmanship, originality, and uniqueness. Last year's Grand Prize winner, Avientto, graced the event by presenting the award.
Artist Jeong In-dang, who won the grand prize, said, “I feel like I am receiving this great honor today thanks to the customers who recognize the value of my creations,” and added, “I will continue to strive to provide customers with a pleasant dessert experience through my excellent works.”
Kim Dong-hwan, CEO of Ideas, said, “With the mindset that the growth of writers is the growth of Ideas, we focused this year on creating a stable creative environment and expanding various collaboration opportunities,” and “We will continue to strive to be a strong partner who accompanies writers on their creative path so that they do not feel lonely.”
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