Incross (CEO Son Yoon-jung), a digital advertising company affiliated with SK Square, announced on the 10th that it was selected as the winner of the Game Changer category at the 'Meta Agency First Awards 2025 (MAFA 2025)' hosted by global tech company Meta.
On the 9th, Meta held "MAFA 2025" at the Pullman Ambassador Seoul Eastpole in Gwangjin-gu, Seoul. The awards ceremony, an annual event that recognizes and evaluates partners who have achieved outstanding business results using Meta's advertising solutions, introduced a new category this year: the Game Changer category, integrating the four existing categories.
Incross won the "Game Changer" branding solution category, extending its MAFA award streak to seven consecutive years. Leveraging Meta's core branding solutions, "Meta Moment Maker (M3)" and "Story Builder," the company successfully executed campaigns for clients such as 11st, Burger King, and Suntory. In particular, through its "Branding Boost Project" and quality-rich strategy, the company went beyond simple awareness and contributed to attracting potential customers, ultimately leading to behavioral change.
Key examples include 11st's "Grand 11th Day" campaign, which leveraged M3 to achieve massive reach, enhanced brand recall, and ultimately drive purchase conversions. Burger King's "All Day Snack" promotion combined M3 with Story Builder to boost ad recall and affinity beyond industry benchmarks. Suntory's Jim Beam campaign leveraged a storytelling-based creative strategy targeting the 2030 generation to boost brand awareness.
“Winning the Game Changer award is a result of the combination of Meta’s branding solution and Incross’s data-driven planning capabilities,” said Son Yoon-jung, CEO of Incross. “We will continue to lead market changes by providing differentiated marketing solutions to advertisers based on our strong partnership with Meta.”
- See more related articles
You must be logged in to post a comment.