Dexter Crema (CEO Son Dong-jin and Song Kyung-woon), an AI digital marketing company and subsidiary of Dexter Studios, announced on the 12th that it had won two awards at the '2025 Korea Digital Advertising Awards (2025 KODAF)', including a silver award in the Tech/Solution category and a silver award in the Special Category (Global Campaign). This is the second consecutive year that the company has won the award, following last year's award for Excellence in the AI Creative category for its digital out-of-home (DOOH) advertising in collaboration with fashion brand WBH.
Hosted by the Korea Digital Advertising Association and sponsored by the Ministry of Culture, Sports and Tourism, the Korea Digital Advertising Awards annually recognize outstanding digital advertising. This year, approximately 800 entries were submitted. Dexter Crema won a silver award in the Tech/Solution category for Foodcare's "Cle" campaign, and Hankook Tire & Technology Co., Ltd. won a silver award in the Special category for its "Laufenn" global campaign.
Both campaigns leveraged Dexter Crema's proprietary hyper-personalized AI marketing solution, Adplorer, to maximize performance. The "Kle" campaign saw a 63.7% increase in brand search volume, a 109.1% increase in return on ad spend, a 53.3% improvement in conversion rate, and a 43% decrease in click-through cost. The "Laupen" global YouTube channel surpassed 200,000 subscribers in just one month, achieving a 63% increase in brand search volume, a 16.4% increase in ad recall, and a 12% increase in brand awareness.
Dexter Crema CEO Son Dong-jin said, “Customized targeting and media strategies utilizing Adplorror have led to tangible results,” and added, “We will continue to strengthen our AI and data-driven campaign capabilities to support the growth of various brands.”
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