– Premium products for Switzerland, Italy, and Spain that combine the benefits of package and independent travel are revealed.
Targeting middle-aged and older generations with a leisurely itinerary focused on staying longer
– MyPack service is being gradually expanded, strengthening customized travel experiences for each customer segment.
My Real Trip Co., Ltd. (CEO Dong-Geon Lee), Korea's leading travel super app, announced that it has expanded the operating area of its customized free travel package 'Mypack' to Switzerland, Italy, and Spain, and has introduced new premium European products.
MyPack is a flexible package product that combines flights, accommodations, tours, and activities tailored to your travel goals. It combines the convenience of a package with the flexibility of independent travel. Since its launch in September, expanding to 18 cities, MyPack has achieved high customer satisfaction in short-distance destinations like Japan, Southeast Asia, and Taiwan. Building on this success, it has expanded its service to include longer-distance destinations like Europe.
This premium European tour was designed to meet the growing demand from middle-aged and older travelers who prefer leisurely stays and ample experiences. The itinerary is designed to reduce fatigue from frequent travel while allowing travelers to deeply experience the region's charms.
Switzerland offers a journey that fully embraces nature, combining mountain and panoramic train travel with chalet-style accommodations and spa experiences. Italy combines the charms of the northern, central, and southern regions into a single flow, including winery visits and coastal city stays. Spain focuses on Madrid, Andalusia, and Barcelona, offering experiences that allow visitors to experience iconic heritage sites and the vibrant atmosphere of the cities both day and night.
Starting with the launch of this European product, My Real Trip plans to gradually expand My Pack's service area. The plan is to build a product portfolio that caters to a wide range of age groups, including middle-aged and older adults, and to enhance customized travel experiences for each customer segment through personalized itinerary design.
A My Real Trip representative said, “My Pack is a product designed to complete the entire travel process into one product, allowing customers to focus on the core experiences of their destination.” They added, “We will continue to improve the completeness of our products by creating travel standards that can be trusted by a diverse customer base.”
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