AB180, an AI-based marketing technology company, announced on the 16th that it will supply its advertising performance measurement and analysis solution, Airbridge, to NH Investment & Securities.
NH Investment & Securities introduced AirBridge to comprehensively analyze campaign performance and improve marketing efficiency, driven by the expansion of marketing channels and the segmentation of customer decision-making pathways. This will allow the company to more precisely measure the performance of app advertising across various channels and enhance the efficiency of advertising spend.
With the introduction of AirBridge, NH Investment & Securities will establish a rapid response system by tracking key behavioral indicators across the customer journey in real time. It will also analyze channel-specific contribution using a multi-touch attribution (MTA) model. Furthermore, NH Investment & Securities plans to standardize its performance analysis process based on collected data and integrate its previously separate tracking systems for web and app, thereby enhancing consistency and efficiency in data utilization.
Airbridge is a performance measurement solution (MMP) that integrates data collection, advertising channel integration, deep link creation and management, ad fraud prevention, and marketing performance analysis. It manages distributed advertising data across channels from a single dashboard and supports near-real-time cohort analysis based on a proprietary database specialized in user behavior analysis.
Nam Seong-pil, CEO of ABIL8Gong, stated that Airbridge has contributed to NH Investment & Securities' marketing efficiency in a marketing environment where data-driven decision-making is becoming increasingly important. He added that ABIL8Gong is supporting data-driven marketing for major domestic financial institutions and is participating in the digital transformation of the financial sector.
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