Pentacle, a comprehensive advertising company affiliated with Megazone, announced that it won a total of six awards at the '2025 Korea Digital Advertising Awards (KODAF)', a digital advertising awards ceremony, achieving the achievement of winning awards for five consecutive years.
The Korea Digital Advertising Awards, hosted by the Korea Digital Advertising Association and sponsored by the Ministry of Culture, Sports and Tourism, is Korea's largest digital advertising awards ceremony. It recognizes outstanding campaigns and companies that have contributed to the development of the digital advertising industry. Pentacle has won the award for five consecutive years, demonstrating its continued creative competitiveness and ability to generate business results.
This year, Pentacle won one gold award, two silver awards, and three excellence awards in three categories: Digital Creative, Performance, and Special (Digital Signage). This demonstrated its comprehensive capabilities across all aspects of digital marketing.
Smart Cara's 'Role Model for Food Waste Disposers' campaign, which won the Gold Award in the Digital Video category in the Digital Creative category, drew consumer sympathy by conveying the BladeX technology, which can even process chicken bones, with an intuitive message.
Bithumb's 'Nationwide Bitcoin Airdrop' campaign, which won a silver award in the Performance Creative category, encouraged participation by utilizing a messaging strategy targeting those without experience with virtual assets and materials that reflected real-time market prices.
Bithumb's "Sseuksumsseom" campaign, which won a silver award in the Special Category Digital Signage, attracted massive participation through partnerships with major retail events, contributing to increased new app installations and enhanced brand awareness. Classis' "Weero-Olim Fair" campaign, which won a bronze award in the same category, achieved high exposure through a strategy leveraging offline media.
In addition, Pentacle has been recognized for its creative capabilities in various industries, winning awards in the digital creative category for its Smart Cara and Kyowon Kumon campaigns.
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