– 'Save Me My Home' sales in November increased 7.5 times compared to August, and the number of contracts increased 8.6 times.
The contract completion rate reached 57.4% in November, demonstrating a successful strategy to address customer pain points.
– Presenting the possibility of a win-win business model for the industry and verifying market fit (PMF)
The new business of the Salaried Rich is off to a smooth start. The financial technology platform Salaried Rich (CEO Lee Jeong-hwan) announced on the 18th that sales of its proptech solutions have increased 650% (7.5 times) in just three months.
Since last August, the salaried rich have been running the beta service 'Save Me My Home', which provides customized real estate brokerage services to customers of home-buying education content.
Salaried Millionaires achieved tangible results just three months after the beta launch of their new solution. In November, Save My Home sales grew 650% (7.5x) compared to the beta launch in August, and the number of contracts increased 760% (8.6x).
The solution's market fit (PMF) was also successfully verified. The November contract closing rate soared to 57.4%. This means that more than five out of ten customers who applied last month completed their real estate transaction through Guhaejoo My Home. Considering the nature of the real estate brokerage business, where many variables are involved in the final customer decision, this is a remarkable achievement.
The rapid market penetration of Save Me My Home is significant in that it demonstrates the expansion of a startup-led, win-win model. Salaried Millionaires designed a new business model to address the industry's pain point of struggling to attract real demand. The actual service operates in a B2C2B manner, creating opportunities through joint brokerage with the industry. For customers, this offers a trustworthy brokerage experience, while for local real estate companies, it reduces customer acquisition costs (CAC) and provides new customer contact points.
Salaried Millionaires is accelerating the advancement of its solutions. With market potential confirmed, it's a stepping stone to further accelerate its business growth. Recently, it developed a system that expands customer payment options and became the first in Korea to commercialize a real estate brokerage commission card and simple payment features through its own platform. Going forward, it plans to gradually introduce various convenient features, aiming to become an O2O (Online to Offline) solution that delivers a differentiated customer experience.
We're also focusing on strengthening business solutions for our licensed real estate agents. Since launching, Salaried Rich has built a platform-centric back office designed to maximize brokerage efficiency. To date, many repetitive tasks, including schedule management, briefing material creation, property data verification, consultation summary, sales settlement, and contract documentation preparation, have been automated. Thanks to this, the maximum number of contracts per licensed real estate agent last month increased sixfold compared to August.
Lee Jeong-hwan, CEO of Salaried Rich, stated, "Save Me My House is a practical solution that goes beyond simply providing listing information and focuses on creating a positive brokerage experience. It aims to solve real-world customer problems, and despite being in its beta phase, it has received a significant market response." He added, "As we've designed this new business model with mutual growth in mind, we will contribute to the industry's revitalization through rapid scale-up."
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