– B2B marketing and sales solution 'Recatch', to commemorate the publication of 'The Playbook' containing verified methods and real-life cases in Korea rather than overseas, a fun event reflecting customer appreciation and the season is planned.
On January 23rd, a "Book Concert" will be held at Kyobo Tower, sharing the know-how and trial and error that couldn't be captured in books.
ReCatch (CEO Woojin Kim), a company that provides sales and marketing solutions for B2B companies, announced that it will hold a 'Visiting Santa Event' to commemorate the publication of "The Playbook," which contains trial and error and experience based on practical experience.
This event was planned to support the marketing and sales teams of companies, which are one of the busiest organizations at the end of the year. Sales Lead Kim Han-gyu, Marketing Lead Hwang Ha-un, and Growth Lab Lead Kim Ga-eun, who wrote “The Playbook,” personally visited major clients wearing Santa hats and delivered snack packs and new books.
With over 400 cumulative clients, the ReCatch team provides comprehensive marketing and sales solutions, from lead acquisition to CRM, driving actual sales growth for its clients. This year, the company has steadily secured clients from various industries, including large telecommunications companies, SI companies, manufacturing companies, and unicorn startups.
"The Playbook," designed to reward our customers' continued support and trust, and as an industry leader to share professional and universal solutions with practitioners facing similar challenges, received widespread support on social media immediately after its release, and garnered praise from leading B2B industry gurus.
Woo Mi-young, former CEO of Adobe Korea, said, “‘The Playbook’ is not just a book of theory, but a record of strategies and execution proven effective in practice through trial and error by those who have encountered and failed countless times. It will serve as a vivid guide to B2B marketing and sales.”
Song Jin-young, B2B General Manager of Ringle, who heard about the surprise Santa visit event from the Recatch team that created 'The Playbook', said, "It is the busiest season for marketers right now, but receiving 'The Playbook', a message of support, and snacks from the Recatch team gave me a moment to laugh with my teammates despite my busy schedule." He also expressed his expectations, saying, "In 2026, we will continue to create many more achievements that can be proven with 'numbers' together with the Recatch team."
On January 21st, a book concert will be held at Kyobo Tower in Gangnam, where the three authors of "The Playbook" will reveal the "raw" truths of B2B marketing and sales in the real world that were not included in the book.
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