FinFlow, an AI-based digital marketing company, announced on the 24th that it had achieved four crowns by winning bronze medals in four categories at the '2025 Korea Digital Advertising Awards'.
The Korea Digital Advertising Awards is a domestic digital advertising awards ceremony hosted by the Korea Digital Advertising Association and sponsored by the Ministry of Culture, Sports and Tourism.
Pinflow won awards in four categories: ▲Bronze in the Data Utilization Marketing category (Lotte Insurance's 'Wonder 1st Data Marketing'), ▲Bronze in the Promotion category (Hyundai Qiming's 'Your Rental Period Money?'), ▲Bronze in the Performance Creative category (Lotte Insurance's 'Wonder Data x AI Creative'), and ▲Bronze in the AI Story category (Shinhan Card's 'Haru' campaign).
This award marks the first external achievement since the corporation's launch, and was highly praised for its consistent strategic structure in executing campaigns combining data and AI, from planning to operation and performance improvement.
Lotte Insurance's "Wonder 1st Data Marketing" campaign refined its full-funnel conversion structure based on customer behavioral data and redesigned its UX, content, messaging, and retargeting strategies to improve final funnel performance. Hyundai Qiming's "Your Rental Period Money?" campaign expanded a one-time promotion into an engaging data acquisition strategy and integrated customer data with CRM to transform it into a long-term marketing asset.
Lotte Insurance's 'Wonder Data x AI Creative' campaign improved conversion performance by optimizing AI-based creatives that considered each target's pain points, and Shinhan Card's 'Haru' campaign utilized AI-based animation storytelling to deliver the benefits of a Japanese travel card with theater-quality visuals and music, recording 1.93 million views.
Jang Seong-nam, Executive Director of Finflow DGM, said, “This is a case that shows that campaigns that combine data analysis and AI creatives are leading to results in various fields,” and added, “We will strengthen our competitiveness to support the growth of advertisers by improving the entire process from strategy establishment to production and operation.”
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