Morgan Co., Ltd. (CEO: Ju-il Jeong), which operates Twoday, an O2O reverse purchasing platform based on big data, announced that it has been selected for TIPS, a private investment-led technology startup support program hosted by the Ministry of SMEs and Startups.
TIPS is a system in which the government provides matching research and development (R&D) funding to private operators who pre-invest, nurture, and recommend promising startups. Selected companies can receive up to 500 million won in R&D funding, as well as up to 800 million won in funding, including support for commercialization and overseas marketing.
Morgan is developing and operating Today, a big data-driven O2O reverse purchasing and shipping agency platform that supports the overseas expansion of K-brand products. This reverse purchasing service is gaining attention for providing a fast and efficient delivery environment for overseas consumers and a global sales channel for domestic small and medium-sized businesses.
The TIPS project selected this time focuses on developing AI and big data-based customized recommendation and inventory automation technology for K-brand global direct purchasing. Morgan plans to use this project to technologically improve bottlenecks arising from cross-border direct purchasing operations and create an environment where small and medium-sized businesses can operate their overseas sales more efficiently.
CEO Jeong Ju-il Morgan stated that with the selection of TIPS, he will advance the automation technology of reverse direct purchase operations and strengthen the competitiveness of the Today platform, thereby promoting growth into a global reverse direct purchase specialized platform.
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