
AI logistics solution specialist WeMeet Mobility announced on the 18th that it won the grand prize at the 2025 KOREA LBS Startup Challenge.
This competition is hosted and organized by the Korea Communications Commission and the Korea Internet & Security Agency to discover and support the commercialization of creative, next-generation location-based service (LBS) business models leveraging location information. Criteria for judging include feasibility, innovation, technological prowess, marketability, implementation strategy, and growth potential.
WeMeet Mobility submitted a business model centered on its "ROOUTY" platform, which is based on Vehicle Routing & Scheduling (VRS) technology. The submission included marketability, a viable business model structure, location-based service technology implementation plans, project goals and plans, intellectual property competitiveness, financial performance and growth rates over the past three years, and potential for overseas expansion.
The Rooty platform is an AI-based real-time route and dispatch optimization solution that addresses core challenges in logistics and delivery operations using location information and AI technology. It leverages VRS technology to improve dispatch efficiency, process real-time location information, and optimize transportation resource allocation, reducing inefficiencies in existing logistics operations and securing both marketability and scalability.
The submitted materials included not only financial performance such as sales growth but also non-financial performance such as intellectual property-based patents, highlighting technological competitiveness and business model differentiation.
A WeMeet Mobility official stated, “This award is the result of fair evaluation standards recognizing the technological prowess and marketability of the Rooti platform,” and added, “We will accelerate the spread of technology and advancement of services in the domestic and international LBS and logistics markets.”
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