SK Square affiliate digital advertising specialist Incross (CEO Son Yoon-jung) announced on the 12th that its AI-based content marketing platform 'Stellaize' won the AI Technology Innovation Gold Award in the Tech/Solution category at the '2025 Korea Digital Advertising Awards (KODAF 2025)'.
The awards ceremony took place on the 11th at the convention hall on the second floor of Sebitseom Gabit in Banpo Hangang Park, Seoul, with key figures from the advertising industry in attendance. Hosted by the Korea Digital Advertising Association, the "Korea Digital Advertising Awards" annually recognize outstanding campaigns and technologies driving the growth of the digital advertising market. This year, the awards introduced a new category, "AI Technology Innovation," focusing on AI technology and the tech/solutions category. Incross won the gold award in this category.
Stellaise is an AI-based content marketing platform officially launched in July. Its key feature is that it uses AI technology to address the channel exploration complexity, fragmented communication channels, and limitations in quantitative performance measurement in the existing creator PPL market.
A key competitive advantage lies in a sophisticated, data-driven matching system. This system comprehensively analyzes quantitative and qualitative data to identify creators who best fit an advertiser's campaign objectives, enhancing matching accuracy. Furthermore, the "AI Portfolio Assistant," leveraging generative AI, analyzes a creator's past portfolio based on prompts entered by the advertiser, automatically generating optimal collaboration points and content plans.
Stellaise provides one-stop communication through real-time chat within the platform and automated reports comparing pre- and post-campaign performance, helping advertisers measure ROI and ensure brand safety.
Incross CEO Yoonjung Son said, “This award proves that Stellarise is a game changer that goes beyond a simple connection tool and innovates market inefficiencies with data and technology.” She added, “We will continue to redefine the PPL market standards with AI application technology and lead the digital advertising ecosystem.”
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