Domestic adult education content company Day One Company (CEO Kangmin Lee) announced on the 12th that its job skill education brand Coloso won the global campaign category at the '2025 Korea Digital Advertising Awards (KODAF)'.
The Korea Digital Advertising Awards, hosted by the Korea Digital Advertising Association and sponsored by the Ministry of Culture, Sports and Tourism, is Korea's leading digital advertising awards ceremony. Each year, the awards recognize outstanding campaigns based on comprehensive evaluations of planning, creativity, and media suitability. This year's competition reportedly saw an all-time high, with an increase in entries.
Coloso achieved tangible sales results in key global markets, including Japan, the US, and Taiwan, by leveraging localized content and sophisticated targeting strategies. In Japan, the brand emphasized craftsmanship and value for money. In the US, it leveraged a branding strategy rooted in K-culture fandom. In Taiwan, it deployed a customized strategy that resonated with local consumer sentiment and cultural norms through everyday messaging. Within nine months of launching the campaign, the brand achieved a 143% increase in purchases.
Additionally, the company received high praise for simultaneously improving advertising efficiency and conversion rates by utilizing AI-based automated campaign tools such as Google PMAX·AI MAX, Meta ASC, TikTok Smart, and Pinterest Performance+.
Kim Dong-hyeok, CEO of DayOne Company’s Colosseum and Global Division, said, “This award is a result of DayOne Company being recognized for both its brand value and sales performance through a global campaign,” and added, “We will continue to expand our influence in the global market through differentiated educational content and innovative advertising strategies.”
- See more related articles
You must be logged in to post a comment.